Based on the assessment of the tourism areas, one can choose between using or protecting a wetland based on the economic efficiency criterion and manage wetlands in pursuit of sustainable development goals. Therefore, the present study was conducted based on systematic sampling method for estimating the willingness to pay of the visitors by using contingent valuation method for the Kanibrazan wetland with a Logit model approach in 2017. Results showed that educational variables, gender, household size, income, age, and suggested price have a significant effect on the likelihood of paying people to visit the Kanibrazan wetland. The results showed that 90% of the people are willing to pay for recreation in the Kanibrazan wetland. The average willingness to pay for each person was estimated 38,217 Rials. Therefore, given the high recreational value of the wetland and the views of tourists, it is necessary for planners and authorities to pay more attention to both tourism development and increase the number of visitors and take advantage of the private sector and local community involvement in managing this recreational area.